How to Choose the Most Functional b2b ecommerce solution in the USA

Are you starting a new b2b ecommerce business in the USA? Then the one thing that you need to be aware from the start is the fact that there is a lot of competition in the business, so you need to bring your a-game from the get go. When it comes to online businesses, the right solution can do wonders for your business so choosing the right one is one of the most important decisions you will have to make. Apart from the decision of going with a hosted or cloud based solution, you also really need to look into the functionality of the solution and whether it will fulfill all of your needs. To help you out, in this article we are going to tell you about a few things that you need to look for in every b2b ecommerce solution in terms of functionality, so definitely keep on reading.

The solution needs to have a responsive design

The first thing that you need to look for when it comes to the functionality of a solution is that it needs to have a very responsive design. A good responsive solution will allow you to build a website that will allow customers to shop on from all kinds of different devices. Regardless of whether they are checking on a phone, a tablet or desktop, or if they are simply looking things up on their phone and then making the purchase from their desktop, the point is that your ecommerce needs to be ready to accommodate all of their needs. A responsive solution will make sure that your ecommerce looks great on all of these different kinds of platforms and it will also mean that all of your web-content will render properly on all of those devices. The more responsive the design, the easier it will be for your customers to complete their purchases.

It needs to offer customer specific pricing

One of the most unique offers that b2b businesses have to make are specific prices for certain customers, as well as specific offers for certain customers for items that are for sale. Unlike when it comes to b2c businesses, the prices between customers varies when it comes to b2b so the b2b ecommerce solution that you are using for your USA business definitely needs to allow you to list the different prices for each of your customers. This is a must have in b2b, so definitely make sure your solutions offers it before you settle for it.

There has to be self-service

For a lot of buyers, the ability to find and solve problems on their own when they are on any kind of ecommerce is a great bonus. They simply love finding all of the information and solving the problems and they can only do that on your site if the site allows it. The ecommerce experience you give these customers needs to give them that ability and that means that you need to look for it before you settle for a solution and see if it gives you the ability to allow self-service to customers. Things like tracking orders, approve quotes, shipping information and account managing are just some of the things that customers should be able to do on their own.

There has to be several payment options

Probably the biggest difference between b2c and b2b businesses, apart from who they sell to, is the way that customers buy. When it comes to b2b businesses, the customers here typically buy much larger orders and those orders can also be recurring or scheduled for whenever inventory is running out. Because of that you need to make sure that the solution you are going to use will allow you to have multiple payment options that are also more flexible than the regular ones. Options like paying invoices one at a time, or many put together, or even just allowing them to pay part of their payments are all really good options to have as a part of the solution.

As you can see, the functionality of the b2b ecommerce solution can really make all the difference when it comes to the way that your b2b business in the USA will work. Make sure to consider all of the elements that we mentioned above, and you will definitely be able to make the perfect decision for your business when choosing the platform you are going to use.

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